The Polling Revolution: How AI Is Reshaping Public Opinion Research
A few months before the recent election, I was invited to join a select group—said to include Elon Musk—to preview what was touted as a groundbreaking innovation in public opinion research: Brad Parscale’s EyesOver platform. To be candid, having seen countless technologies crash under the weight of their promises during my three decades in polling, I was skeptical of its claims. But this was different—what I witnessed shattered my expectations.